A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to...
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know h...
Endometriosis effects 1 in 10 women in the UK (176 million worldwide), the same number as diabetes. Combining medical advice with guidance on lifestyle changes and diet, the authors provide vital information for women who suffer from a disease for which there is no known cause or cure and can take up to 8 years to diagnose.
Endometriosis effects 1 in 10 women in the UK (176 million worldwide), the same number as diabetes. Combining medical advice with guidance on lifestyl...
