Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed...

This illustrated essay traces the history of one of the leading exponents of
- Swiss Graphic Design - in the 1950s and 1960s. Josef Muller-Brockmann's
posters have become world famous for their ability to convey information with
great visual tension, a sense of drama, and an extreme economy of means.
He created a body of work in which timeless principles of visual communication
are inscribed. In addition to the posters, the image part presents examples
of logotypes, appearances, and exhibitions as well as numerous lesser-known
works in chronological order.