This book is broadly organized in three parts. The first section ('Enhancing and Managing Customer Value') focuses on presenting the state-of-knowledge in managing and enhancing customer value through extraction of consumer-centric knowledge from mountains of data that modern interactive applications generate. The extracted information can then be used to provide more personalized information to customers, provide more relevant information or products, and even to create innovative business processes to enhance overall value to customers. The second section in the book ('Computational...
This book is broadly organized in three parts. The first section ('Enhancing and Managing Customer Value') focuses on presenting the state-of-knowledg...
