Ethnography has become something of a buzzword in recent years. It is talked about and invoked in disciplines ranging from anthropology and ethnology to literature, history, business administration and design studies. Textbooks that teach ethnography tend to imbue students with the impression that ethnography is a mode of systematic investigation by which the researcher gets closer to the realities of people's everyday lives. But how straightforward are these processes in reality? As ethnography spreads into new folds of research both within and without the academy, the contributions in this...