In recent times, web-mediated communication has qualified as a powerful strategic resource in foreign policy. It is central to any country's effort to reach foreign audiences pervasively, also in areas of the world which - for various reasons - are otherwise difficult to access for Western actors. This is why an effective exploitation of web resources is crucial in so-called 'public diplomacy', which is an extension of traditional diplomacy directly addressing foreign publics. This book examines the use of web-mediated multimodal resources in contemporary U.S. public diplomacy in an effort to...