Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the Strategy Pyramid, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you...

Includes 10 handy do's and don'ts of strategy development

- Need powerful decision-making tools at your fingertips?

- Want to get the most out of strategic thinking models like Porter's Five Forces?

- Only want what you need to know, rather than reams of theory?

With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.