Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry--from how drugs could be marketed to the types of drugs put into development--as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called -erectile dysfunction, - and is simply something to -ask your doctor- about. And over 16 million men have.

The Rise of Viagra is the first book to detail the history...