September 11, 2001, meant the end of a generally peaceful era for the United States: the "post-cold-war" era. New threats emerged and the country found itself engaged in several wars simultaneously. To carry out a rhetorical response to these new challenges internationally, a new organization was created, the White House Office of Global Communications. However, the communicative efforts of the United States failed - although most of the world showed support for the United States immediately following 9/11, today the country is perceived negatively around the globe. As a result, it becomes...
September 11, 2001, meant the end of a generally peaceful era for the United States: the "post-cold-war" era. New threats emerged and the country foun...