Media law as a means of organization in the real world and the virtual world continues to gain in economic and cultural importance. The global market and the networking of information and communication processes require an improved legal framework for media law in the 21st century. It is not merely production conditions that have been impacted by the digital revolution, but the manner of marketing media products and the use of such are increasingly being conducted in the Internet.

In addition to the classical fields of media law, such as press, broadcasting and film, these five...

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well...

Volume 1 presents the full range of European media law with a practical orientation. It covers EU directive policy along with the problems encountered in translating Community law into national contexts. In addition, the Handbook discusses issues related to the practical enforcement of claims and licensing rights in the realm of intellectual property.

Im dritten Band werden schwerpunktmaig wettbewerbs- und werberechtliche Probleme in der Vermarktung von Medienprodukten erortert, ebenso kartellrechtliche Fragen resultierend aus den Konzentrationsprozessen in der Medienindustrie. Einen weiteren Schwerpunkt bilden medienbezogene Darstellungen des gewerblichen Rechtsschutzes.