How Your Business Can Use the Science That Helped Win the White House
The average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience...
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate--the rate at which visitors convert...