The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of...

This textbook explores the multidimensional impact of sport on international relations, national identity, and cultural influence. It presents sport as a nuanced instrument utilized by entities ranging from nations to individuals to shape perceptions, engage in diplomacy, and project cultural narratives on a global scale.