Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies...

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems.

Choose the best strategy to drive your business forward. If you read nothing else on strategy, read these definitive articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you innovate your approach, stay ahead in your industry, and discover your new competitive edge. This book will inspire you to: Understand the five competitive forces shaping your industry Discover uncontested blue ocean opportunities Put purpose at the core of your strategy Adapt to transient advantages in a fast-changing world Leverage AI and enhance...

Choose the best strategy to drive your business forward. If you read nothing else on strategy, read these definitive articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you innovate your approach, stay ahead in your industry, and discover your new competitive edge. This book will inspire you to: Understand the five competitive forces shaping your industry Discover uncontested blue ocean opportunities Put purpose at the core of your strategy Adapt to transient advantages in a fast-changing world Leverage AI and enhance...