In scholarship, publication is the chief means of communicating research and a primary criterion for advancement, recognition, and reward in academic institutions. Yet, most scholars learn the skills of writing and the strategies of publishing in a capricious and sporadic manner. As the data on scholarly productivity show, failures abound. The aim of this book is to inform scholars and to facilitate their involvement in the publication process. Although guides are available to provide technical and procedural help, there is no other book that addresses the behavioral, attitudinal, and social...