Celebrates 'The Academy of International Business - Middle East North Africa' (AIB-MENA) Chapter's second conference themed "Managing in Uncertain Times" in Dubai, UAE. This title focuses on the real business management problems that MENA-based organizations face.

The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving...