Achieving sustainable consumption patterns is a crucial step on the way towards sustainability. However, unsustainable consumption patterns are still dominating. To advance the debate, this book develops the concept of Strong Sustainable Consumption Governance. It defines Strong Sustainable Consumption Governance as governance that targets consumption levels, especially in affluent countries, rather than merely hoping for technological solutions that would allow ongoing economic growth. The book argues that only the precautionary approach of Strong Sustainable Consumption...