Al Tompkins is Broadcast and Online Group Leader for the prestigious Poynter Institute for Media Studies. In Aim for the Heart, he shares the secrets of great storytellers and writers, and helps professional broadcast journalists write clearer, stronger stories.

Aim for the Heart offers practical, specific advice on how to:
Find a laser-beam story focus
Decide whom to interview
Select the most memorable soundbites
Write tighter copy
Find the story lead and open
Create memorable characters

Aim for the Heart gives reporters, producers and writers page after page of...