Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular...
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This...
Theories and models of contemporary migration often revolves around neofunctional models. They define migrants as rational actors who are focused on improving their well-being which is enabled by access to opportunities that are not available in their origin communities and/or countries. Nevertheless, initiation of migration is largely driven by difficulties, discomfort, disagreements, tensions, and conflicts at the origin, while migration decision and destination choices are moderated by individual characteristics, cultural and social capital as well as by the local, national, and...
Theories and models of contemporary migration often revolves around neofunctional models. They define migrants as rational actors who are focused on i...
Ibrahim Sirkeci, Anett Condick-Brough, Fethiye Tilbe
The Turkish Migration Conference 2016 is the fourth event in this series, we are proud to organise and host at the University of Vienna, Austria. Perhaps given the growing number of participants and variety in scope of research and debates included at the Conference, it is now an established quality venue fostering scholarship in Turkish Migration Studies. Over the last five years, we have seen over 1000 abstracts submitted to the conference and year on year the number of accepted presentations grew. This year, the conference accommodates over 350 presentations by hundreds of academics from...
The Turkish Migration Conference 2016 is the fourth event in this series, we are proud to organise and host at the University of Vienna, Austria. Perh...
This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple...
This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as we...
