Consumption in Russia and the former USSR has been lately studied as regards the pre-revolutionary and early Soviet period. The history of Soviet consumption and the Soviet variety of consumerism in the 1950s-1990s has hardly been studied at all. This book concentrates on the late Soviet period but it also considers pre-WWII and even pre-revolutionary times.The book consists of articles, which survey the longue duree of Russian and Soviet consumer attitudes, Soviet ideology of consumption as indicated in texts concerning fashion, the world of Soviet fashion planning and the survival...