"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at stud...
Soon to be a major motion picture starring Liam Neeson as Mark Felt. Thirty-three years later, the FBI's Mark Felt would finally identify himself as Deep Throat, the Watergate Whistleblower.
Soon to be a major motion picture starring Liam Neeson as Mark Felt. Thirty-three years later, the FBI's Mark Felt would finally identify himself as D...