George Ho was a professional translator with more than 15 years' translation and editing experience both in New Zealand and China, which covers commercial, technical, scientific, medical, military, official, legal and general translations. He also has experience in interpreting, translation for multimedia packages, software and web localization projects, as well as in linguistic consultancy. He was awarded a PhD Degree in Translation Studies by the University of Auckland, New Zealand. He has published several papers, including the one entitled "Translating Advertisements across Heterogeneous...