Veneta Andonova (Universidad de los Andes, Colombia), Mauricio Losada-Otálora
The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their...
The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global enviro...