Izhar Oplatka, Jane Hemsley-Brown, Anthony H. Normore
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of...
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and hi...
