This book studies the ongoing transition from an industrial to a creative (or post-industrial) society and how the creative society depends on a ‘soft infrastructure’ of individualist values and institutions. It explains this by looking first at the key actors in the creative society: creative individuals and entrepreneurial individuals, using insights from social and cognitive psychology and the economic theory of entrepreneurship. It shows how individual creativity and entrepreneurship are supported by both cultural individualism, based on the work of political scientists Ronald...