In their foreign markets, MNCs interact not only with customers and suppliers but also with governments and bureaucrats. The book is an outcome of several years of research on MNCs market activities in developing and industrialized countries. Different from the earlier studies this book addresses how interactions not only with business partners, but also with the vast variety of governmental and legislative organizations, affect local firms and MNCs businesses. Based on the business network theory, the book develops a new model for the exchange relationship between local customers and MNCs...
In their foreign markets, MNCs interact not only with customers and suppliers but also with governments and bureaucrats. The book is an outcome of sev...
Amjad Hadjikhani, Ulf Elg, Pervez N. Ghauri, Pervez N. Ghauri
Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deals with the interconnection between the socio-political organizations in emerging markets and MNCs. It offers a number of practical illustrations from empirical studies from different markets.
Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deal...
