Phil Johnson is a highly sought-after business consultant and founder of the Master of Business Leadership (MBL) program credited with helping Fortune 500 company clients increase their revenue by $50 million or more annually. The author's large corporate clients have until now been the primary beneficiaries of Johnson's breakthrough approach to mastering business leadership. Now the MBL program approach is available for the first time to businesses of all sizes. For the first time, start-ups and entrepreneurs can access the same advice that has propelled Johnson's clients into higher...

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.