This book explores early new critical debates about intention, tracing how and why intention was dismissed across much humanities scholarship, and how it can be revisited and made relevant as a key formative, evaluative, and ethical concept. The author argues that the academic disinterest in intention occurred simultaneously as genre criticism and later the rhetorical interest in genre came into its own. Genre became a way to simultaneously elide and naturalize intention. The book elaborates on the pedagogical, ethical, and empirical consequences naturalizing intention through...