Have you ever wondered what on earth is going on in your local dispensary? Paul Rodgers lifts the child-resistant lid on life among the tablet bottles in this story of one man's 40-year career in pharmacy. From his first day at work in the real world to his experiences of current 'extreme' pharmacy he introduces a mixture of colleagues and patients, doctors and nurses and describes the growing influence of large companies and the National Health Service.

This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. It includes practical case studies and tutorials that will inform, inspire, and help you to conduct product design research better.
Product designers need a comprehensive understanding of research methods as their day-to-day work routinely involves them observing people, asking questions, searching for information, making and testing ideas, and ultimately generating 'solutions' to 'problems'. Manifest in the design process is...