�A thought-provoking and invaluable book for anyone who cares about risk communication and management in the 21st century� Anna Jung, Director General, European Food Information Council �Professor Ragnar L�fstedt has once again produced a most interesting book on risk management and trust, well-based on theory and built on empirical findings� Mikael Karlsson, President, Swedish Society for Nature Conservation �Highlights the difficult balancing task facing risk regulators. Regulatory inaction against real risks can undermine public trust. However, exaggerated responses to...