This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now more than ever libraries need to demonstrate the value they create for their communities. To do this, they must find ways to engage with these communities to deliver this value. Engaging your Community through Active Strategic Marketing takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and...

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now more than ever libraries need to demonstrate the value they create for their communities. To do this, they must find ways to engage with these communities to deliver this value. Engaging your Community through Active Strategic Marketing takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and...