Evidence for the existence of shops has been found across many archaeological sites in Europe, North Africa, and the Middle East but the study of shops and retailing in antiquity is a relatively new subject. From Classical Greece through to the Late Roman Empire, shopping shifted from being a means to an end – a method of supplementing the family diet or providing material goods the household could not manufacture itself – to a form of experience where the processes of browsing and not purchasing became as important as buying. This dramatic transformation is a reflection of the changing...