The last decade in the media have seen a proliferation of new media platforms: games, the web, mobiles and social networks, each demanding more and more high quality content to feed its audiences. Established media platforms in television and film require a cross platform media plan, so if you're a TV Producer or Filmmaker, what do you need to do to start thinking digitally and develop a connected content idea?

This book will be your guide to the ideas, the processes, the audiences and the buyers, the mistakes and the triumphs of the new media landscape. It will tell the stories of some...