"The Spunk Water Disaster - How Coca-Cola tried to sell tap water to the British" analyzes one of the most embarrassing product launches in history. In 2004, Coca-Cola launched its water brand "Dasani" in the UK. They marketed it as "pure, still water."Marketing expert Michael Stevens details the catastrophe. First, the press discovered the water was just tap water from Sidcup, treated and bottled. Then, it was revealed that the treatment process had accidentally created bromate, a carcinogen, forcing a total recall. To make matters worse, the marketing slogan "Bottled Spunk" (slang for semen...