Arfthur Kover, Howard Moskowitz, Petraq Papajorgji
Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality.
Applying Mind Genomics to Social Sciences presents an overview of mind...
Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-...
Nithda Horoszko, David Moskowitz, Howard Moskowitz
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?
This text is a first in the field to recognize that fine fragrance cannot be treated as any other product.
With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing...
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mothe...
