This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
