This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and...

This monograph is devoted to developing a theory of combined measure and shift invariance of time scales with the related applications to shift functions and dynamic equations. The study of shift closeness of time scales is significant to investigate the shift functions such as the periodic functions, the almost periodic functions, the almost automorphic functions, and their generalizations with many relevant applications in dynamic equations on arbitrary time scales.

This book systematically establishes the almost periodic theory of dynamic equations and presents applications on time scales in fuzzy mathematics and uncertainty theory. The authors introduce a new division of fuzzy vectors depending on a determinant algorithm and develop a theory of almost periodic fuzzy multidimensional dynamic systems on time scales. Several applications are studied; in particular, a new type of fuzzy dynamic systems called fuzzy q-dynamic systems (i.e. fuzzy quantum dynamic systems) is presented. The results are not only effective on classical fuzzy dynamic systems,...

To deal with environmental deterioration and energy crises, developing clean and sustainable energy resources has become the strategic goal of the majority of countries in the global community. Lithium-ion batteries are the modes of power and energy storage in the new energy industry, and are also the main power source of new energy vehicles. State-of-charge (SOC) and state-of-health (SOH) are important indicators to measure whether a battery management system (BMS) is safe and effective. Therefore, this book focuses on the co-estimation strategies of SOC and SOH for power lithium-ion...