Innovation is universally recognized as key components of first world economies that is vital for continued prosperity. Innovation is driven by the generation of effective novelty - in other words, creativity. However, both in higher education and also in business and industry, insufficient effort is being made to encourage and develop creativity, with negative consequences for innovation. This is partly due to inadequate understanding of what creativity is and how it can be fostered. This book draws on complementary views of creativity and innovation - as a business process and as a...