From an early age children are bombarded by the media with messages promoting foods high in saturated fats, sugars and salt. One of the greatest changes for children in the last 50 years is the decrease in exercise and the increase in 'screen' time. This programme is not about dieting or weight control, instead it has been designed to be realistic and non-discriminatory, aiming to enable children from an early age to recognise and resist unhealthy pressures, maintain body-esteem and know how to make skilled choices that will ensure their health and wellbeing. 'When we shift the focus from fat...