Giant hornets, rampaging rabbits, dancing dinosaurs, angry ants, human boiler systems. A nightmarish vision of a post-apocalyptic future? Maybe. But these are also the furry characters who add that little extra spice to every sporting occasion. These are the world's mascots.

**Shortlisted as a finalist in the Business Book Awards 2023**   What ingredients do you need to brew a successful career in selling and marketing consumer goods? The lessons found in Nick Millers fascinating and motivating story will tell you.  Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets. Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy...