The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of...

Advanced Theories of Educational Leadership presents recent models of leadership and analyzes their components and implications in the educational context. Each chapter features the scholarly background of each model, its components, antecedents, and critically analyzes its values and application to educational institutions. Special attention is given to issues of social justice, equity, equality, anti-racism, and the like. This core text provides aspiring school leaders and administrators with each model theory, and tools for applying it with special attention to issues of social...

This book aims to fill the gap in our knowledge about crisis management in schools, its particular characteristics, and strategies from a historical point of view. It combines knowledge about educational leadership with biographical narratives of great leaders in history who have faced a tremendous crisis successfully and from whom we can learn a lot about effective coping strategies in times of crisis. The leaders in the book represent different nations and organizations, facing political, military, economic or social crises. The book provides a deeper knowledge necessary for preparing for a...

This book aims to fill the gap in our knowledge about crisis management in schools, its particular characteristics, and strategies from a historical point of view. It combines knowledge about educational leadership with biographical narratives of great leaders in history who have faced a tremendous crisis successfully and from whom we can learn a lot about effective coping strategies in times of crisis. The leaders in the book represent different nations and organizations, facing political, military, economic or social crises. The book provides a deeper knowledge necessary for preparing for a...