Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretative plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretative planning by recognising, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretative planning is also based on the belief that the greater our understanding, tracking, and...