Resolve cross-cultural communication issues with your business suppliers, customers, and staff!

Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries.

Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees,...