The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to domination for the online shopping industry. As the founder of the UK’s industry association for e-commerce (IMRG), author James Roper was there from its inception… ‘An important and well-timed book about how the humdrum business of shopping was reinvented online. James Roper is a persuasive advocate for the...