Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.Marketing Finance is backed...
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relat...
'It is remarkable how atheism is becoming fashionable. It has become almost compulsory to say that you do not believe in God. ... I believe that science itself points in a very different direction. There is a huge amount of evidence for the reality of a spiritual dimension to the world.' There is a level of being that is deeper than the physical universe, writes Keith Ward. It has purpose and value, and we can sometimes feel it and find in it resources of strength, hope, and inspiration. Through an exploration of six areas of human experience - the arts, morality,...
'It is remarkable how atheism is becoming fashionable. It has become almost compulsory to say that you do not believe in God. ... I believe that scien...