Market Driven Supply Chains shows how supply chain management directly impacts the competitiveness and financial performance of a company. The premise is that a company needs to be responsive to enable the supply chain to adapt from one niche to another. The basic framework is discussed at length in Chapter 1 and it outlines how the fit between market drivers and supply chain processes can be assessed in the context of a product or service. Chapter 2 discusses demand and revenue management for shaping demand. Various concepts of capacity allocation, dynamic pricing, demand allocation, and...
Market Driven Supply Chains shows how supply chain management directly impacts the competitiveness and financial performance of a company. The premise...
Today, supply chain transformation for creating customer value continues to be a priority for many companies, as it enables them to gain a competitive advantage. While value creation is shaped by external drivers such as market volatility, technology, product and service offering and disruption, it can be stymied by the internal stresses arising from the need to minimize costs, limitations in process redesign, waste minimization and the unavailability of knowledge capital. Therefore, for companies to survive and prosper, the relevant questions to ask would be how to identify the...
Today, supply chain transformation for creating customer value continues to be a priority for many companies, as it enables them to gain a competit...
