The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed for dividing market segments into homogeneous or distinct groupings with regard to socio-demographic, travel characteristic, psychographic, geographic and behavioural characteristics. In the present study, nationality (cultural differences) in combination with visitor demographics and travel characteristics were used to investigate the similarities and differences of international tourists from China and the USA with regards to their perception...
The application of market segmentation techniques is long established in the tourism and hospitality literature. Various methods have been proposed fo...
This volume tackles advanced theory and practice for the maritime modeller and the author's own philosophy on model-making. Largely based on the author's own complicated modelling projects, including Victorian warships, 20th century warships, as well as scale model RNLI lifeboats.
This volume tackles advanced theory and practice for the maritime modeller and the author's own philosophy on model-making. Largely based on the autho...
From its days as the city of 'Jute, Jam and Journalism', through post-industrial decline and late-twentieth century regeneration to its current status as the UK's first UNESCO City of Design for its contributions to various diverse fields including medical research, comics and video games, Dundee has a proud and distinctive identity. This extraordinary history is embodied in the buildings that have shaped the city. Dundee in 50 Buildings explores the history of this rich and vibrant community through a selection of its greatest architectural treasures. From the fifteenth-century St Mary's...
From its days as the city of 'Jute, Jam and Journalism', through post-industrial decline and late-twentieth century regeneration to its current status...
