Shopping emerged as a special pleasure and problem during the period between the revolutionary upheavals of the late 18th century and the opening salvoes of the Great War. New shops, new products, new class and gender ideologies, new standards of comfort and hygiene, and rising living standards for some meant that people, especially women, spent more time shopping and engaging in consumer-oriented activities beyond the walls of the shop. At the same time, social commentators, local and national authorities, economists, and many husbands became concerned about the ‘dangers’ of shopping,...