Ever notice how companies with the best service also have the happiest employees? That's no accident.

Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee experience, or EX. Your employees interact with customers, make them smile, and carry your brand message from the warehouse to the front lines. If your employees are having a great experience, so will your customers.

In The Employee Experience, employee engagement pioneers Tracy Maylett and Matthew...