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A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.

With 3,000 branding books published each...

This astonishing book explores the delusional imaginings of Russia's past by the pseudo-scientific 'Alternative History' movement. Despite the chaotic collapse of two empires in the last century, Russia's glorious imperial past continues to inspire millions. The lively movement of 'Alternative History', diligently re-writing Russia's past and 'rediscovering' its hidden greatness, has been growing dramatically since the collapse of Communism in 1991. Virtually unknown in the West, these pseudo-historians have published best-selling books, attracted widespread media attention, and are a...