Walking in bike shoes sucks, so buy this book! Have you ever broken your bike out on the trail? Did you have the skills and insight to fix it, or did you have to walk out? Learn how to deal with almost any bike component breaking, and how to perform basic maintenance. An easy read, this book is perfect for any mountain biker looking for the inspiration that could make the difference between finishing a ride and starting a hike. Learn how to mend broken brake and gear cables, squeaky and misaligned brake pads, bent rims, punctures, torn tires, wobbly hubs, poor shifting, broken chains, broken...

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

• Pride -- use social proof to position your product in line with your...