Service Design is a bit of a buzzword these days and has gained a lot of interest from mayor companies in many business sectors as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside the book. The service industries comprises of about 70% of our western economies and the boundaries between products and services are blurring. This calls for a different way of thinking about innovation and this is service...